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It’s actually quite funny how many similarities the two share.The dynamic can be equally awkward or feel totally natural depending on your approach.Yet, OKCupid (OKC) comfortably remains a top pick by people of diverse ages and socioeconomic backgrounds. At present, OKC boasts more than 3.5 million active users, and is consistently highly ranked in media listicles.What makes OKC special enough to remain critically relevant?While the NSA uses big data to violate your civil rights, OKC deploys it to find us people to date and marry (at least that’s what it tells us).

Gone are the days when we’d get mocked for meeting people online, or when online dating was solely the domain of trolls, catfishers, and misogynists.As I sat in a room with my team, we quickly searched for conference attendees who matched the exact specifications of our ideal client—the person with an immediate need, the decision-maker with “Director,” “Vice President,” “CMO,” or “Content” in his or her title.If someone who didn’t fit the bill tried to chat with me, I was reluctant to reply.There’s even a fair number of similar apps for the religious and the holy, which is perhaps unsurprising considering how naughty their scriptures can be.This digital onslaught of dating sites and apps has led to increased industrial competition and the risk of an oversaturated market.

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